** This article was originally published in the Illawarra Mercury on June 11 2018. Story and photography by Greg Ellis.
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Wollongong’s Suzanne Haddon is the winner of the Purpose Driven Entrepreneur Altitude Award at the 2018 Altitude Awards.
Mrs Haddon’s branding business RooCreate won the best business category in recognition of efforts to help the environment while doing business.
The judges noted how Mrs Haddon not only started RooCreate with the mission of eliminating waste in mind. But carried it through. “Through innovative sustainable packaging design, RooCreate removes unnecessary waste in product packaging without sacrificing design”.
They said RooCreate is reforming the branding industry. It offers a unique branding experience using biodegradable materials that produce a minimal carbon footprint.
Mrs Haddon said making a bold branding statement doesn’t have to be expensive or harmful to the environment. By maintaining simple green practices such as reducing the use of petroleum-based inks, using chlorine-free and recycled materials, and sourcing like-minded suppliers that offer environmentally friendly practices, businesses around the world can engage in eco-friendly commerce as a key part of creating branding materials.
“My team and I aim to revolutionise the branding industry by offering a unique branding experience using biodegradable materials that produces minimal carbon footprint and a cohesive and simple experience for consumers,” Mrs Haddon said.