Author: RooCreate

Eco design in the beauty industry

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The latest beauty trend is nothing you have seen before. It doesn’t involve a new colour palette, a bold lipstick or a rejuvenating face mask, but rather all about eco design. Beauty has rarely focused on sustainability issues with either product ingredients or packaging. However, with a growing demand for eco design and beauty, companies have discovered the benefits of becoming eco-friendly, and brands are jumping on board.

Eco design on the rise

The use of plastic is the main culprit in the industry. Most of the products you see in stores are wrapped in plastics, tubes and bottles made from plastic, and quickly thrown in the trash once used up. A bottle you might use for 6 months will then take 1000 years to break down!  (http://www.postconsumers.com/2011/10/31/how-long-does-it-take-a-plastic-bottle-to-biodegrade/).

Recently, Estee Lauder set up guidelines to implement sustainable packaging across some of their most popular brands. The company believes that eco design throughout their packaging can meet the requirements of design and usability, and that this shift in material is not a hindrance, but an opportunity of responsibility. (https://www.elcompanies.com/our-commitments/sustainability/product-and-packaging-innovation#packaging-design)

Making a difference

With a surge of “green” beauty brands coming on the market, there is a clear indication that the public likes what they see, and believe in the sustainability that they purchase. Not only is this a great factor for boosting sales, but also the public’s impression of the brand itself. Consumers care about the planet more than ever, which makes it the perfect time for brands to make a difference.

At RooCreate, we can help your beauty products reach the market in a sustainable and progressive matter, addressing environmental issues whilst giving the public what they want.

Sources:

https://www.allure.com/story/eco-friendly-beauty-packaging-trend-2017 http://www.nytimes.com/2010/03/25/fashion/25skin.html

Breaking the cycle of business waste

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Breaking the cycle of business waste

At RooCreate, we’re dedicated to help people adopt eco-friendly practices in order to break the cycle of business waste. More and more businesses are discovering ways to make a difference, whether it’s in their own office or across an entire company. The easiest way to start is cutting down on office waste.

The first step to reducing waste in businesses is knowing exactly how much waste is produced. More than half of businesses in Australia don’t record how much they waste, which is something that needs to be addressed. And while some businesses have taken steps to minimise their waste, there is still a long way to go.

We’ve gathered some easy solutions to start cutting down on your waste, but also encouraging others to follow suit. While not all of these might apply to your business, we suggest creating your own initiatives and goals to cutting down waste.

1. Get educated

Know what waste is and where to throw it. More than half of businesses don’t keep a record of their waste, meaning that they have no indication of possible improvements. While most people see it as common knowledge to recycle and compost, it is never bad practice to educate staff about the importance of doing it correctly.

2. Introduce change

About 93% of leftover coffee and coffee cups end up in the landfill, which means that there is a long way to go for businesses. If your office or building has a coffee machine or coffee shop, consider implementing reusable cups and mugs instead of take-away cups. Giving discounts to reusable cup holders can also be a great incentive to customers.

3. Eco Actions

Set up protocols in your office that aim to limit waste, such as reusing folders, clips and covers, reduce printing on paper, and switching to eco-friendly paper, materials and office equipment.

You can find a handy how-to sheet on your local government’s website.

Adopting sustainable business policies will help improve public perception of your company, but also motivate staff members, making them feel that they are working towards a worthy cause. Need help? Contact RooCreate or check out our handy eco factsheets to get going.

Sources:

http://businessrecycling.com.au/documents/doc-1383-what-s-the-deal-br-report-final.pdf
http://www.epa.nsw.gov.au/resources/managewaste/120341-offices.pdf

Introduction to eco-package design

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About Eco PackagingIntroduction to eco-package design

RooCreate is passionate about the environment and eco package design, and we are proud to convert that passion into action. Through our unique online platform, we are proud to offer businesses around the world the opportunity to invest in the environment, as well as boost their business.

What is eco package design?

Sustainable packaging can be confusing, particularly seeing that there is no strict definition or criteria to what sustainable packaging is.

Our aim is to simplify this process, making it easy, affordable and accessible to everyone. We want to ensure that while we tackle sustainability issues, businesses are not suffering, which is why our solution is extraordinary.

RooCreate strongly believes that design does not have to be sacrificed for the sake of the environment, and that both can go hand-in-hand.

Our eco process

The process is simple. Take our interactive quiz to narrow down your project requirements, which also gives us an insight into your business and brand identity. From there, we collaborate together to create the ideal design for your product packaging, whilst utilising the perfect eco-material. At RooCreate, you’ll have the choice between several eco-materials, meaning you won’t be stuck with a boring, brown box. We will work with you throughout the way, ensuring that the end result is impeccable. Following the final design, we will even assist with the entire printing and supply process from our chosen manufacturers.

Eco package design is vital for products and RooCreate understands the tight timeline and small budgets of companies. Our belief is that all businesses can change their habits and start adopting sustainable methods to not only save the planet, but also grow their business.

Take a leap into eco-package design and discover what it can do for your business and products.

In the media…

Posted on | by RooCreate

RooCreate founder awarded ‘Entrepreneur With Purpose’

From Starbucks to Nike to RooCreate – A Sustainable Business for Wollongong

Scenes from the RooCreate launch party

About Eco Boxes and Bags

Posted on | by RooCreate

Here at RooCreate we have several types of non-plastic bags available – from cassiva starch (non-plastic) to hessian bags to cotton (or calico) bags.

Our boxes come in several different styles too – depending on your needs.   We have thin lightweight cardboard product boxes and thicker style boxes that you can send in the mail.

View our products.