The fundamentals of design

Fundamentals of Design

The fundamentals of design

Milton Glaser once said, “good design doesn’t date, bad design does”.

Glaser was not mistaken. Not only do we see bad design go as quickly as it comes, we are reminded that good design is a staple of our every day life, becoming a memorable identity. Fundamentals of design come down to the smallest of elements. Dots, lines, shapes and forms come together to create elemental design, however an understanding of how these elements coincide with each other is essential. A dot can have an underlying meaning, while a shape can be playful and whimsical, all depending on the desired outcome.

Fundamentals of design within packaging

Adding patterns, textures and colours contributes to an entirely new dimension to a design. Patterns and textures represent depth and help differentiate between elements, while colours express emotions and feelings, altering the way the viewer perceived and interprets the design.

Further more, package design requires unity, which can be achieved through laws of interactions.

These are a series of tools that gives designers the power to alter visual elements of a design, which plays a vital role in how a viewer recognises certain components and comprehends the information relayed. This may include contrasting points, item position, depth, dimensions and perspectives.

Great design evolves around understanding the fundamental principles of design. It becomes living and transcends trends. It may take years for a designer to fully understand and successfully apply fundamental principles of design. At RooCreate, we track down the great design thinkers to provide you with only the best design capabilities available for your brand.